Tagged | marketing

• Engineering to Improve Marketing Effectiveness (Part 3) — Scaling Paid Media campaigns

  (medium.com)

  #software-architecture #automation #marketing #backend

• Uplift Modeling in Display Remarketing

  (tech.wayfair.com)

  #data-science #data-analytics #marketing #math

• Engineering to Improve Marketing Effectiveness (Part 1)

  (medium.com)

  #software-design #software-architecture #marketing

• Democratizing Kaplan-Meier

  (engineering.harrys.com)

  #data-analytics #marketing

• We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

  (buzzsumo.com)

  #data-analytics #marketing